Copywriting Books
For more information on becoming an SEO copywriter (or for those of you in DIY mode), here are the basics.
For Copywriters
The Copywriter’s Handbook by Robert W. Bly
My Life in Advertising by Claude Hopkins
Tested Advertising Methodsby John Caples
Ogilvy on Advertising by David Ogilvy
Advertising Age Handbook of Advertising by Herschell Gordon Lewis
The Adweek Copywriting Handbook by Joseph Sugarman
Million Dollar Mailings by Denison Hatch
The Well-Fed Writer by Peter Bowerman
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